20 October 2008
Comcast Pink ribbon
Watch a wide array of informative, entertaining and inspiration programs from Lifetime Television, Parents TV, Discovery Health, Showtime and Exercise TV with medical direction sand original content provided by Breastcancer.org.
To help raise awareness and provide important information about breast cancer, Comcast partnered with Breastcancer.org and several cable networks to launch The Pink Ribbon Campaign, an original video-on-demand and online initiative bringing together educational and inspirational content for all women and their loved ones.
The Pink Ribbon Campaign presents dozens of programs about prevention, detection, treatment and living with breast cancer as well as discussion forums, health and fitness advice and relevant news clips.
Throughout the entire month of October, Comcast customers with On Demand service will have free access to programs that will encourage and inspire women who are fighting or have survived breast cancer, including episodes of HBO's Sex and the City, Showtime's The L Word, celebrity bios from Bio Channel and Lifetime original movies, such as Living Proof, starring Harry Connick, Jr.
In addition, there are dozens of programs in categories including:
Pink Originals
Original, exclusive programming created specifically for the Pink Ribbon campaign by Lifetime and Parents TV. Topics including how to talk to children about cancer, and what to expect from diagnosis, treatment and recovery are also covered.
Meet the Doctors
New and original content produced by Comcast, in partnership with the University of Pennsylvania Abramson Cancer Center, provides an overview of risk factors, importance of knowing family history and tips on how to detect and defeat cancer.
Prevention-Healing
Programs from Discovery Health and Exercise TV provide in-depth information about prevention, including how to perform a breast self-exam.
TV and Movies
Special segments from TLC, Style Network and Lifetime provide advice for patients and survivors from demonstrations on how to wear a scarf to tips on boosting confidence and self-esteem.
Pink Ribbon Online
Fancast.com will feature most of the programs available On Demand, including episodes of The L Word, Whose Wedding Is It Anyway, One Tree Hill and profiles of celebrities who have battled breast cancer from Bio Channel. Additional content including videos in The Fan, links to relevant news articles and discussion forums is available at http://comcast.net/pinkribbon.
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